Create targeted popup campaigns
CM Pop-Up Pro is a WordPress popup campaign tool for presenting promotional, informational, multimedia, and lead-generation content across a website. It supports several content formats, including HTML, images, and videos, so a campaign can be adapted to the message and audience. The included AdDesigner helps you create a popup appearance that matches your site’s branding.
Campaigns can be displayed across the site or restricted to selected pages, posts, custom post types, or specific URLs. The Pro edition also supports choosing a specific post or page for a campaign. This makes it suitable for focused offers, category-related discount codes, subscription prompts, advertising content, banners, galleries, and video-based announcements.
Flexible display formats and targeting
Choose between traditional popups, fly-ins, and full-screen displays. Responsive behavior is included, with an option to turn popup display off on mobile devices. Campaigns can be limited by a start and end period or by selected days of the week, helping you coordinate messages with scheduled promotions or recurring activities.
Additional display controls include random popup campaigns, configurable display intervals, and a delay between page load and the appearance of the campaign. You can set a campaign to appear on every page load or once per page, among other available interval options. Display frequency can also be defined by the number of times a campaign is shown to a customer.
Interaction triggers and presentation controls
CM Pop-Up Pro provides several ways to determine when a campaign appears. A popup or fly-in can be triggered by JavaScript hover or click events. Page-leave intent detection can show a popup when a visitor moves the cursor toward closing the tab, while inactivity detection can show one after a visitor has stopped moving the mouse and typing for a defined number of seconds.
Custom effects let you define popup visual and audio behavior. Together with the delay, interval, targeting, and frequency options, these settings support campaigns that are more closely aligned with visitor actions and page context.
Forms and campaign measurement
The premium popup edition includes forms builder and forms support, along with more advanced popup triggers and additional campaign management options. This can support a “Subscribe” campaign with an embedded form shown to guest users, or other forms-based communication needs described for the plugin.
Campaign statistics provide a way to track popup clicks and impressions through the popup reporting area. These figures can help you review how campaigns perform and compare the effect of different messages, placements, or display settings.
Installation and basic workflow
- In WordPress, go to Add New Campaign.
- Enter the campaign title and the content of the advertisement item.
- Configure the basic visual settings and any Pro display options.
- Select Show on every page or choose specific posts, pages, post types, or URLs.
- Click Save Changes.
- Open a relevant website page to view the advertisement item and close the popup with the X icon.
With its content options, targeting rules, timed scheduling, behavioral triggers, and statistics, CM Pop-Up Pro provides a structured workflow for running popup campaigns throughout a WordPress site.
