Build confidence throughout the buying journey
TrustedSite Certification Pro is designed for online businesses that want to address common concerns shoppers may have when visiting an unfamiliar website. The service provides certifications and trustmarks that can be displayed throughout your site, helping visitors understand how your business addresses security, legitimacy, service, reviews, and other shopping concerns.
After the TrustedSite plugin is installed, TrustedSite checks the site for security issues and verifies key contact information. Passing these checks earns the first two certifications: Certified Secure and Verified Business. Certification Pro increases the visit limit and provides access to the full set of certifications and trustmarks described for the service.
Paid certifications and trustmarks
- Issue-Free Orders: Show that your business consistently delivers outstanding service with customer testimonials.
- Shopper Identity Protection: Provide customers with protection for 90 days after their purchases, including $100,000 in identity theft protection.
- Trusted Reviews: Display reviews collected with ResellerRatings or Trustpilot.
- Data Protection: Show visitors that login and checkout pages are secure.
- Spam-Free: Collect more email addresses by showing visitors that you do not spam.
Visitors can select the floating trustmark to open an on-site modal. The modal lists the certifications earned and explains how they were earned. It is available in 31 languages, giving shoppers additional context while they continue browsing or complete a purchase.
Useful for ecommerce sites
Certification Pro is suited to ecommerce businesses that need a visible way to communicate trust at different stages of the buyer’s journey. A store can use the trustmarks to present security information on shopping pages, highlight customer feedback, explain identity protection after purchase, and reinforce confidence around checkout and email collection.
TrustedSite pricing is based on usage and the number of visits received each month. A visit is counted when someone engages in a session during the month; the session cookie lasts 24 hours, and the monthly visit count resets at the beginning of each month. Account reporting shows how many visitors have seen the trustmark during the current month.
Upgrade and installation workflow
To upgrade, log in to your TrustedSite account and select the Pro option. After the first payment, the account setup can be completed in a few minutes. The existing trustmark code stays the same when upgrading. Additional trustmarks require additional code snippets, with directions provided after the upgrade.
For the initial setup, install the TrustedSite plugin, allow the site to be checked for security issues, and provide the information needed for contact verification. Once the required checks are passed, the available certifications can be displayed through the trustmark. The account area can then be used to monitor monthly trustmark visits.
Plan consideration
TrustedSite states that its paid plans include a 30-day money-back guarantee if there is no increase in conversions. The source also states that TrustedSite uses Amazon Web Services as a CDN and complies with GDPR, the EU-U.S. Privacy Shield Framework, and the Swiss-U.S. Privacy Shield Framework.
