Automated WooCommerce communication
ShopMagic PRO is a paid extension for ShopMagic – email automation for WordPress. It helps WooCommerce store owners create automated emails and actions based on store, order, customer, and site events. Automations can include events, optional filters, and actions, making the plugin suitable for follow-up messages, transactional notifications, reminders, internal alerts, and promotional communication.
ShopMagic runs inside WordPress and WooCommerce. Data remains in the site database unless the administrator explicitly configures an integration or another connection to an external service.
Build practical store automations
Create post-purchase emails, review requests, product recommendations, cross-sell messages, welcome emails, and notifications related to order status changes. Emails can be customized for different order statuses, including pending payment and cancelled orders, as well as custom statuses added by other plugins.
Product-specific content lets you create different messages and designs depending on what a customer purchased. UTM parameter support can add tracking parameters to email links for Google Analytics. ShopMagic can also be used to customize WooCommerce email content when the default messages do not meet your store’s needs.
PRO add-ons and integrations
- Delayed Actions: schedule messages minutes, hours, days, weeks, or longer after an event.
- Review Requests: send customers direct links to products they purchased for review.
- Personalized Coupons: create individual coupon codes and deliver them automatically.
- Advanced Filters: segment customers by order total, product category, payment method, shipping method, and other conditions.
- Manual Actions: trigger one-time emails for newsletters, product announcements, or other campaigns.
- WooCommerce Subscriptions, Memberships, and Bookings: create automations around relevant subscription, membership, and booking events.
- Gravity Forms: build automations from user or customer form submissions.
- Slack: keep store teams informed about selected activity.
- Webhooks: connect automations with external services or systems through REST API.
- Flexible Subscriptions: respond to new subscriptions, status changes, renewals, trial endings, and expiry events.
Customer lists and delivery visibility
Manage multiple customer lists for newsletters, promotions, and product announcements. GDPR-oriented opt-in and opt-out lists include unsubscribe links. Advanced guest customer handling helps you view and target customers who ordered without creating an account.
An email queue is designed to support delivery and store performance, while email history and logs provide visibility into sent messages and executed actions. ShopMagic also supports Mailchimp list additions during checkout, abandoned-cart recovery through a free add-on, and WooCommerce SMS notifications through a free Twilio integration add-on.
Installation and workflow
Install ShopMagic and its PRO components in WordPress with WooCommerce available, then create an automation by selecting an event, adding filters where needed, and choosing an action. Configure the message, timing, recipients, and integration settings, then use the available history and logs to review activity.
ShopMagic PRO includes the PRO add-ons in one package and provides one-to-one priority email support. The plugin is also extensible through its API, which developers can use to create custom events, filters, actions, placeholders, templates, and integrations.
