Turn visitor attention into leads
OptinMonster Pro is a paid edition for creating website campaigns that encourage visitors to subscribe, share information, respond to offers, and support sales. It is designed for WordPress users who want to build marketing messages without needing a coder or designer.
The plugin works with the OptinMonster service and requires an OptinMonster account. Campaigns can be created for newsletters, lead generation, promotions, coupons, and ecommerce messages, with display formats suited to different areas of a website.
Campaign formats for different goals
Use lightbox popups to present newsletter signups, coupons, WooCommerce cross-sell messages, or WooCommerce upsell campaigns. Floating bars can stay at the top of a page for announcements, free-shipping notices, sale messages, or countdown promotions.
Slide-in popups appear from the bottom of the screen and can highlight offers such as coupon codes, related posts, or WooCommerce upsells. Fullscreen welcome mats place an offer at the center of the visitor’s attention, while inline signup forms can be embedded within page content or displayed at the beginning or end of a post.
Sidebar forms provide another location for email newsletter collection. Gamified spin-a-wheel campaigns add a coupon-wheel format for stores that want to use an interactive opt-in experience.
Pro campaign tools
OptinMonster Pro adds advanced solutions including Exit-Intent, Campaign Scheduling, and Countdown Timers. These tools can help tailor when a campaign appears, respond to visitors preparing to leave, or support time-focused promotions.
Mobile popups are included in the described campaign system, helping marketing messages display across devices. The builder is presented as optimized for web and server performance, allowing campaign creation while keeping performance considerations in view.
Connections and no-code options
OptinMonster integrates with email marketing services, CRMs, and ecommerce platforms including MailChimp, HubSpot, ConvertKit, Klaviyo, Keap/Infusionsoft, ActiveCampaign, WooCommerce, Easy Digital Downloads, MemberPress, and Google Analytics.
When a native connection is not available, the source describes several alternatives:
- Copy and paste form code using an Embedded Form block.
- Embed WPForms, Gravity Forms, Formidable Forms, Ninja Forms, Contact Form 7, or another shortcode-based form plugin.
- Use webhooks to send lead information where needed.
- Connect OptinMonster to Zapier.
- Use Uncanny Automator for WordPress for additional automations.
Installation and account setup
Install the WordPress plugin and follow the registration process to create or connect an OptinMonster account. The service is required for the plugin to operate. After account setup, create a campaign, choose its format, add the message or form, and use the available connection options for your marketing workflow.
The account described with the plugin includes three campaigns and up to 500 campaign impression credits. Upgrade preferences can be controlled within the account when those credits are used.
