Privacy-focused analytics inside WordPress
WP Statistics Premium is a paid analytics solution for WordPress websites that want to track and understand visitors without relying on an external analytics account. Data is created and stored in the WordPress database, giving site owners data ownership and keeping reports inside the WordPress dashboard. The plugin uses cookie-less tracking, does not store personally identifiable information by default, and is described as GDPR, CCPA, PECR, and cookie compliant by default.
Premium is designed for website owners, bloggers, marketers, and analysts. It provides a simple dashboard for beginners while offering detailed reports and configurable settings for more advanced analysis. No coding or technical knowledge is required to install and use the plugin.
Reports for content, visitors, and sources
- Content and category analytics: Review performance based on site content and categories.
- Visitor insights: View bounce rate across the site and for individual entry pages.
- Referral reports: Analyze referred visitors, referrers, search engines, social media, and source categories.
- Author analytics: Measure author performance.
- Geographic reports: Review countries, cities, European countries, US states, and regions within your country.
- Device reports: Examine browsers, operating systems, device categories, and device models.
- Live traffic: Monitor online users in real time.
- Overview dashboard: See popular posts and pages in a customized overview.
Campaigns and advanced tracking
Premium supports URL parameter tracking, including UTM parameters, for campaign analysis. Marketing Campaign Analytics can show which tagged campaigns drive visitors. The built-in UTM Link Builder can generate and validate campaign URLs from the dashboard. Google Search Console Integration provides monitoring for impressions, clicks, and queries, while Custom Event Tracking lets you create goals based on clicks, pageviews, or events and monitor conversions.
The DataPlus premium add-on extends tracking beyond standard Posts and Pages to custom post types. It can also track custom taxonomies, outbound link clicks, downloads, individual author performance, and detailed analytics for each country. These tools help connect site activity with the content, authors, resources, and campaigns that matter to your organization.
Privacy and administration controls
Privacy settings can be customized for different data protection requirements. Features include data export and deletion, a privacy audit tool, enhanced IP hashing with a random daily salt mechanism, and support for Do Not Track. WP Consent API integration supports consent plugins such as Complianz and Cookiebot. Advanced filtering and exceptions can be applied by user roles, IPs, countries, URLs, and other criteria.
Administrators can configure email reports with customizable content and use role-based access controls to decide who can view analytics or modify settings. Optimization settings provide controls for handling data on high-traffic websites.
Installation and workflow
Install WP Statistics Premium in WordPress and open the plugin in the WordPress dashboard. Configure privacy, role, filtering, and reporting settings, then use the dashboard to review traffic and content performance. Add campaign, Search Console, event, or DataPlus capabilities when those reporting needs arise. Premium add-ons include Data Plus, Advanced Reporting, Real-Time Stats, Mini Chart, and Marketing.
