Advanced conversion tracking for WordPress
Pixel Cat Premium is the paid edition of Pixel Cat – Conversion Pixel Manager for advertisers who need more than basic pixel installation. It helps connect a WordPress site with Facebook Pixel, Conversions API, or Google Analytics Pixel, then build event rules around the actions visitors take.
The plugin is designed to support conversion tracking, retargeting audiences, and campaign optimization without requiring custom code. Its point-and-click event builder provides a central workflow for configuring Facebook Pixel events and their parameters.
Custom and dynamic events
Premium includes the Standard Events supported by the base plugin and adds Custom Events and Dynamic Events. Custom Events let you describe site behavior more precisely when standard event types do not provide the detail you need.
Dynamic Events can trigger according to visitor behavior, including time spent on the site and specific buttons or links clicked. These rules can help distinguish meaningful interactions from brief visits. For example, a site owner can delay an event until a visitor has remained on a page for a chosen period, helping exclude bouncing visitors from selected tracking activity.
- Create Custom Events for more specific behavior tracking.
- Trigger events from button and link clicks.
- Use time-delay settings to exclude visitors who leave quickly.
- Build Custom Audiences from pages, posts, categories, tags, links, or buttons viewed and used.
Richer event information
Pixel Cat Premium can automatically send additional information as event parameters. Supported details include the HTTP referrer, post categories, post tags, and Google Analytics UTM tags. These values can provide more context when building audiences and reviewing campaign activity.
Event parameters can also include details such as price and currency. This makes it possible to send the exact amount and currency associated with supported conversion events, helping advertisers track the value of actions attributed to campaigns.
Commerce integrations
For WooCommerce sites, Premium supports Facebook Pixel event tracking and a WooCommerce Product Feed. Together, these features are intended for creating Dynamic Product Ads and Custom Audiences around product activity.
Easy Digital Downloads integration provides a one-click setup for Facebook Pixel tracking on Easy Digital Downloads sites. It supports retargeting prospects, personalizing ads, and tracking sales-related activity within that workflow.
Practical workflow
After installing the plugin, configure Pixel Cat in WordPress and use its event builder to choose the behavior, audience conditions, and parameters you want to send. You can combine page-based rules with interaction and time-based rules to create a more focused tracking setup.
Pixel Cat also includes an option to hide Facebook Pixel tracking from logged-in users, including selected WordPress user levels such as administrators, editors, and contributors. This can help prevent team activity from being included in the data you use for advertising.
Installation
Install Pixel Cat Premium on the WordPress site where you want to manage conversion tracking. Open the Pixel Cat settings, connect the relevant pixel or analytics service, and create the required Standard, Custom, or Dynamic Events through the visual builder. For commerce sites, configure the available WooCommerce or Easy Digital Downloads integration as part of the same setup.
