Product recommendations for WooCommerce stores
WooCommerce Product Recommendations Premium is an advanced tool for presenting relevant products throughout the shopping journey. It helps store owners use related products, upsells, cross-sells, and other recommendation campaigns to draw attention to items customers may also want to explore.
Recommendations can help shoppers discover complementary products, compare alternatives, and find popular or recently added items without relying entirely on manual browsing. For example, a store can suggest accessories alongside a main product, highlight higher-value alternatives, or present products that are frequently purchased together.
Pre-built recommendation templates
The Premium edition includes multiple recommendation templates for common merchandising goals. Available options include:
- Related products
- Recently viewed products
- Bestsellers
- Top-rated products
- Frequently bought together
- New arrivals
- Additional recommendation types available through the product recommendation tool
These templates provide a practical starting point for displaying recommendations without having to build every campaign from the beginning.
Custom rules and filters
When standard templates are not enough, you can create custom recommendations using your own rules and conditions. Advanced filters help determine which products should appear in a recommendation area, allowing campaigns to be adjusted for different store sections and merchandising objectives.
The related product functionality supports selection by category, tags, attributes, subcategory, or specific products. Store-wide recommendations can be configured by category or tags, while individual products can receive their own related product selections. You can also exclude selected categories and prevent out-of-stock products from appearing as related items.
Flexible placement and presentation
Recommendations can be displayed on several important WooCommerce pages, including product pages, category pages, the shop page, cart pages, checkout, and the order received page. This makes it possible to present suggestions at different stages, from initial product discovery through order completion.
The recommendation widgets can be customized to suit the storefront. Available controls include the section heading, item order, and number of products displayed. Related products can also appear in a slider, while the related products widget is compatible with block-based themes.
For more specific layouts, the related products shortcode [wt-related-products product_id=”xx”] can display related products on posts or pages. The plugin can also remove the theme’s default related products section when a custom arrangement is preferred.
Store management and multilingual workflows
Related products can be imported using the default WooCommerce importer. When WPML is used, the same related product set can be shown for translated versions of a product. Compatibility is also listed with Product Import Export for WooCommerce and WP All Import Export for WooCommerce.
Installation and setup
Install the WooCommerce product recommendations plugin in your WordPress site, activate it, and open its settings to configure recommendation templates, rules, product relationships, exclusions, placements, and display options. Begin with a pre-built template or create a custom campaign, then review the selected products and presentation on the relevant store pages.
