Connect WordPress subscribers and store activity
Mailchimp for WordPress Premium helps WordPress sites grow and manage an email list in Mailchimp. The plugin supports good-looking, user-friendly, mobile-optimized sign-up forms and can connect with existing forms across a site. Its paid capability adds WooCommerce order data to Mailchimp, allowing store owners to see what each subscriber purchased and how much revenue email campaigns are generating.
This makes the premium edition particularly useful for WooCommerce stores that want newsletter activity and purchase information in the same Mailchimp workflow. Instead of treating an email subscriber as only a contact, the store can send its WooCommerce orders to Mailchimp for a clearer view of subscriber purchases and campaign revenue.
Forms and WordPress integrations
Forms can be created with control over the form fields and native HTML. The plugin can also integrate with existing forms and site interactions, including the WordPress comment form, WordPress registration form, Contact Form 7, WooCommerce, Gravity Forms, Ninja Forms 3, WPForms, BuddyPress, MemberPress, Events Manager, Easy Digital Downloads, Give, UltimateMember, HTML Forms, and AffiliateWP.
If a desired plugin is not listed, the custom integration feature may provide another route. A PHP API is also available for programmatically adding a new subscriber to Mailchimp. These options give developers and site administrators flexibility when a site uses a custom form or a combination of plugins.
WooCommerce use cases
After connecting the plugin to a Mailchimp account, a WooCommerce store can send order information to Mailchimp. This supports a workflow where a subscriber’s purchases can be viewed alongside email activity, helping store owners understand the revenue associated with email campaigns. The supplied feature description focuses on visibility into purchased products and revenue rather than promising a particular marketing result.
The plugin also lists a range of add-on plugins and integrations, including Mailchimp for WordPress Premium, Mailchimp Top Bar, Boxzilla, and Pop-ups. These can support different ways of presenting subscription opportunities across a WordPress site, subject to the relevant integration or add-on setup.
Developer-friendly setup
Mailchimp for WordPress is documented through a knowledge base and provides filter and action hooks for modifying or extending default behavior. A collection of example code snippets is available for developers. The plugin includes a shortcode, , and a Gutenberg block for displaying forms in posts or pages. For widget areas such as sidebars or footers, the Mailchimp for WordPress Form widget can be added through the WordPress Widgets screen.
Installation and connection
Install and activate Mailchimp for WordPress in WordPress, then connect it to a Mailchimp account using the account’s API key. Create or configure a sign-up form, choose its fields, and place it with the shortcode, Gutenberg block, widget, or an integrated form. For an online store, activate the Premium edition and configure the WooCommerce connection so orders can be sent to Mailchimp. Review the selected forms and integrations before publishing.
