Build Mailchimp Signup Forms in Gutenberg
Mailchimp Block Pro helps you create and style Mailchimp subscription forms directly inside the WordPress Gutenberg editor. It connects your Mailchimp account to WordPress, lets you select an audience, and provides a dedicated Mailchimp Subscribe Form block for collecting email subscribers without writing code.
Use the form inline within a page or post, display it as a popup, or keep it visible as a floating bar at the top or bottom of the screen. Collected email addresses are stored in your Mailchimp audience, where Mailchimp automation can be used for newsletters, product updates, event invitations, and other email campaigns.
Flexible Layouts and Display Options
The Pro edition includes five layout options. Along with inline, modal popup, floating top bar, and floating bottom bar layouts, it adds an auto-popup form that can appear after a defined delay. Popup timing settings give you control over when and how the popup is shown to visitors.
Forms are responsive and adjust for desktop, tablet, and mobile screens. You can use multiple forms across posts, pages, and templates, making it practical to present different signup opportunities throughout a site.
Design Controls for Branded Forms
Start with one of ten ready-made themes, then customize the appearance to suit your website. Advanced design controls let you adjust margins, padding, borders, and spacing for more precise layouts. You can also upload a logo to give the form a consistent visual identity.
The block supports customizable fields such as first name, last name, and email. Labels and placeholder text can be adjusted, while button text, color, padding, and border radius help align the form with your color palette. Typography controls apply to form labels, inputs, and messages. Custom success and error messages can be configured with separate color and font options.
More Ways to Place Forms
Shortcode support makes it possible to embed a Mailchimp form in widgets, templates, and other areas that do not use the block editor. The pattern library provides importable form patterns that can be edited after insertion, giving you a starting point for new forms.
- Connect a Mailchimp account and select an audience from the WordPress dashboard.
- Use inline, popup, floating, or delayed auto-popup presentations.
- Apply ready-made themes or create a more tailored design.
- Reuse forms across posts, pages, templates, widgets, and non-block areas.
- Collect subscribers for newsletters, courses, events, promotions, or community updates.
Practical Use Cases
Marketers and influencers can create newsletter signup points for campaigns. Course creators can stay in touch with students, while nonprofits and community groups can gather contacts for updates or donation communications. Event planners can collect registrations and attendee leads. E-commerce stores, local businesses, restaurants, real estate agents, travel agencies, artists, photographers, and other creators can use forms to build an audience around their offers and content.
Installation and Quick Setup
Install and activate the plugin, then open the WordPress page or post where the form should appear. Select the plus icon in the Gutenberg editor, search for Mailchimp, and add the Mailchimp Subscribe Form block. Connect your Mailchimp account and choose an audience. Select a layout, configure the fields and design, and publish the page. For widget, template, or other non-block locations, use the generated shortcode where shortcode placement is supported.
