Privacy-friendly analytics inside WordPress
Koko Analytics Pro extends Koko Analytics with additional reporting for websites that need more detail than basic pageview and referral statistics. It keeps the analytics experience inside the WordPress admin while adding country reports, technology information, email summaries, campaign measurement, custom events, and traffic spike alerts.
Koko Analytics is designed as a lightweight alternative to Google Analytics that does not require third-party services. It can be used without cookies, does not process or store personal data, and does not share data with third parties. The source describes it as suitable for GDPR, CCPA, and PECR-compliant website statistics.
Reports for understanding visitors
With Pro reporting, you can see which countries visitors come from and review their browser, operating system, and device information. These reports add context to the standard analytics dashboard, helping you compare audiences and understand how people access your content.
The core dashboard presents important metrics directly in WordPress without requiring complicated reports. You can review top posts and pages, identify referring websites, and track statistics for any URL through path-based tracking. Returning visitors can be detected without cookies, while exclusion rules allow selected WordPress user roles or IP addresses to be left out of the data.
Campaigns, events, and alerts
- UTM Campaigns: Measure the performance of marketing campaigns.
- Custom event tracking: Track actions such as outbound link clicks, contact form submissions, and add-to-cart actions.
- Email reports: Receive periodic analytics reports in your inbox.
- Traffic spike alerts: Get an email notification when traffic changes quickly.
These tools support a practical workflow: use campaign parameters to identify traffic sources, track meaningful actions, and receive notifications when activity changes. The resulting information can be reviewed alongside page, referrer, and visitor statistics from the WordPress analytics dashboard.
Lightweight collection and data management
Koko Analytics adds less than 1 kilobyte of data to pages and is compatible with caching setups. Its collection endpoint bypasses WordPress, keeping the reported performance impact as close to zero as possible. Historical data can be imported from Jetpack Stats, Plausible Analytics, Burst Statistics, Statify, WP Statistics, Independent Analytics, or SlimStat Analytics.
Automatic cleanup can remove historical data older than a chosen number of months or years. Popular posts can be displayed with a widget, Gutenberg block, or shortcode, and a shortcode or Gutenberg block can show a page’s total pageview count.
Installation
Install Koko Analytics Pro in WordPress and open its analytics settings in the WordPress admin. Choose the reporting and privacy options suited to your site, configure exclusions or data cleanup if needed, and add UTM campaigns or custom event tracking for the actions you want to measure. Review reports in the dashboard and enable email reports or traffic spike alerts when useful.
