Structured data for business websites
Five Star Business Profile and Schema Premium helps you add Schema.org structured data to pages, posts, post types, and your site as a whole. It is designed for organizations that want to present business information in a consistent format and create contact details that include structured data.
The plugin supports organization schema types and schema types associated with rich results. You can create schema elements, assign them to a specific page, an individual post, an entire post type, or the site globally, then complete the relevant properties and fields.
Build and manage schema data
Premium includes schema default helpers that provide a list of default values for schema properties. This can make it easier to populate fields without needing to know every available schema property or type. General and global schema information can be configured, while individual properties can be adjusted from the post edit screen when a particular page or post needs different information.
For sites using standard WordPress posts, the posts integration can automatically add full Article schema.org markup to the default Posts post type. The WooCommerce integration can automatically add full Product structured data to a WooCommerce shop. These integrations help apply relevant markup to supported site areas without entering the same information manually for every item.
Contact cards and location information
The business profile tools let you create a contact card containing your business details and display it on any page. You can add the card with the Gutenberg contact card block or a shortcode, making it suitable for sites using different page editing systems. A widget is also available for placing contact information in widget areas.
- Business name, address, phone, cell phone, fax, and contact details
- Click-to-call phone and cell phone options
- WhatsApp number with click-to-call functionality
- Contact page or email link
- Google Map link with directions and a Google Map display
- Opening hours and exceptions for closed days
Multiple locations are supported. Each location can use separate organization, corporation, or local business schema, with its own contact information and schema shortcode. Multiple-location structured data can also sync with Five Star Restaurant Reservations to provide a location dropdown in the reservation form.
Practical workflow
After activation, the plugin provides an automatic walk-through to help you add business information, create a contact card, and add a schema rule. You can then assign structured data where it belongs, add the contact card to selected pages, and test any page using Google’s Rich Results Test.
The Premium edition also connects with the Five Star Restaurant Manager mobile app for iOS and Android. The app lets you update business and contact card information from a phone or tablet without being logged in to the WordPress site.
Installation
Install and activate Five Star Business Profile and Schema Premium in WordPress. Follow the automatic walk-through to enter business information, create a contact card, and add a schema rule. After setup, place the contact card block, shortcode, or widget where required and configure any available integrations.
