WooCommerce feeds for marketing channels
AdTribes Product Feed ELITE is the paid edition of the AdTribes WooCommerce product feed plugin. It is designed for store owners and marketers who need to create, customize, and manage product feeds for shopping platforms, marketplaces, comparison services, and advertising channels.
The product can generate XML, CSV, TXT, and YML feeds. Supported use cases include Google Shopping and Merchant Center, Meta and Facebook catalogs, remarketing feeds, Bing Shopping and Bing Ads, and numerous marketplace and comparison-shopping services. The source also lists channels such as Billiger.de, Pricerunner, Skroutz, Catch.com.au, and many others.
Feed creation and control
- Unlimited products: Add as many products to your product feeds as needed.
- Unlimited feeds: Create multiple feeds for different channels or marketing requirements.
- Pre-defined templates: Use more than 100 templates for marketplaces, comparison-shopping engines, and search engines.
- Custom feeds: Create a feed to match specific channel requirements.
- Product variables: Include product variables in feed creation.
- Preview: Generate a preview version so you can review and adjust feed content.
These tools are useful when one store needs different product data for several destinations. Separate feeds can be prepared for shopping platforms, social catalogs, remarketing campaigns, and comparison websites without limiting the number of products or feeds.
Filtering, rules, and field mapping
Set advanced filters and rules for each channel so the feed includes the products that fit the campaign. For example, you can exclude low-margin products, remove items with low stock, or include products that are on sale. Rules can be applied independently for different feed destinations.
Field and attribute selection lets you choose which information to include or exclude. The plugin supports custom attributes, dynamic attributes, and product attributes. Field mapping then lets you map your store’s attributes to the field names required by a selected channel.
Using appropriate field names can be important because some channels require specific naming conventions. The preview feature provides a practical way to inspect the result, refine the rules, and tune the feed before using it in a marketing workflow.
Additional paid-edition capability
The ELITE edition is presented as the extended version for taking product feeds further. The source specifically identifies a fix for a WooCommerce structured data bug affecting variable products, helping address a feed-related issue described for those products.
Installation and setup
From the WordPress dashboard, go to Plugins > Add New, search for Product Feed PRO for WooCommerce, install it, and activate it from the plugins page. Manual installation is also available by uploading the woo-product-feed-pro folder to the /wp-content/plugins/ directory, followed by activation.
After activation, create a feed, select a channel or template, choose the required fields, configure mapping and rules, and review a preview before using the feed. The source advises keeping WordPress, WooCommerce, and the plugin updated, with PHP 5.6 or higher mentioned for troubleshooting.
