Targeted popups for WordPress
Smart Popup Pro is a WordPress popup solution for presenting the right message at a relevant point in the visitor journey. Instead of displaying the same promotion to everyone, you can use visitor behavior, page context, device type, and visitor status to shape when and where a popup appears.
The Pro version is suited to stores, service businesses, booking websites, and content sites that need focused messaging for subscriptions, sales, announcements, or timely reminders. Its controls are designed to help site owners manage both the message and the experience around it.
Control when popups appear
Smart Popup supports several targeting and trigger options. Display a popup when a visitor shows exit intent on desktop, reaches a selected scroll depth, or has spent a defined amount of time on a page. You can also target specific pages, posts, categories, and device types.
Additional controls distinguish between new and returning visitors and let you set frequency limits. This makes it possible to reduce repeated displays and present different messages to desktop and mobile visitors. Popups are responsive and can be controlled separately for mobile and desktop.
Use cases for campaigns and communication
- Remind shoppers about abandoned carts.
- Promote free-shipping thresholds, limited-time offers, launches, upsells, and cross-sells.
- Share delivery deadlines, booking cutoffs, service availability updates, or event reminders.
- Invite visitors to join a newsletter or exchange contact details for a lead magnet.
- Show scroll-triggered content upgrades or exit-intent offers on desktop.
For subscription forms, the Pro version adds email marketing integrations. It also expands spam protection with Google reCaptcha v3, hCaptcha, and Cloudflare Turnstile, alongside Google reCaptcha v2.
Build and refine popup experiences
The visual popup builder helps you create popup content, while custom styling and branding options support a consistent site presentation. Page-level targeting and frequency settings provide practical control over delivery, and A/B testing support can be used when comparing popup approaches.
These features can support a range of workflows: create a promotional message for selected product pages, prepare a newsletter invitation for returning visitors, or publish a deadline notice only where it is relevant. The combination of timing, targeting, and responsive controls helps keep campaigns focused rather than repetitive.
Installation and setup
Install Smart Popup Pro on your WordPress site, then open its visual builder to create a popup. Add the message and styling, choose the relevant trigger and targeting conditions, configure frequency limits, and select desktop or mobile behavior as needed. If you are collecting subscribers, configure the available form protection and email marketing integration before publishing.
Exit-intent detection is available for desktop visitors. For mobile campaigns, use the responsive controls and mobile-specific settings to define how the popup should appear.
