Marketing automation for WordPress and WooCommerce
FunnelKit Automations Pro is a marketing automation engine for WordPress and WooCommerce. It helps you build workflows that communicate with leads and buyers at useful points in the customer journey, from the first welcome email through post-purchase education, win-back campaigns, and future promotions.
The Pro version expands FunnelKit Automations into a mini-CRM within WordPress. You can view 360-degree contact profiles, build targeted audiences, tag contacts, add them to lists or sequences, update custom fields, run automated campaigns, send broadcast campaigns, and connect with form builders.
Build visual automated campaigns
The automation builder uses a clean Canvas interface so you can visualize a workflow while creating it. This makes it possible to map the steps in a campaign and organize communication around customer actions, purchases, and audience details.
- Create welcome email workflows to greet customers with on-brand messages.
- Set up abandoned cart campaigns to recover lost revenue opportunities.
- Build post-purchase sequences that educate customers and encourage a second sale.
- Create customer win-back campaigns for contacts who may need renewed engagement.
- Use purchase anniversary campaigns with WooCommerce discount coupon codes for six-month or one-year anniversaries.
- Send product education emails based on the item a customer purchased.
WooCommerce email and audience tools
The built-in drag-and-drop visual email builder lets you customize WooCommerce email templates, including order confirmation, login details, and delivery completed emails. You can also create beautifully designed broadcast campaigns for targeted audiences and newsletters.
Contact management tools let you tag contacts, place them into specified lists or sequences, and update custom fields. Audience segmentation helps you reach selected groups instead of treating every contact the same. The source information also states that there is no cap on contacts, so the contact list does not require a higher payment as it grows.
Connect your WordPress marketing stack
FunnelKit Automations Pro can connect your business with WordPress plugins such as LearnDash, WishList Member, and Affiliate WP. It also connects with services through Zapier, Integromat, Pabbly, and Integrately, opening access to thousands of other services.
For email delivery, the product can be paired with SMTP servers such as SendGrid, Mailgun, and Amazon SES. These connections give you control over the email marketing service and email marketing reputation described in the product information.
Installation and workflow setup
Install FunnelKit Automations in WordPress and use the Pro version for the extended automation, CRM, audience, broadcast, and integration capabilities. Begin with a workflow such as a welcome sequence, abandoned cart campaign, or post-purchase series.
Use the Canvas interface to arrange the workflow, define the intended audience, prepare messages with the visual email builder, and connect the relevant WooCommerce or WordPress tools. FunnelKit Automations also has a Lite version, while Pro provides the broader set of automation and contact-management features described here.
